When it comes to promoting your business, it is hard to find a better medium than video to attract customers and accurately portray your company’s objective. The popularity of online video has been steadily rising over the past few years, and video is expected to account for 69% of all online consumer traffic by 2017. Over one billion unique visitors visit YouTube each and every month, showing just how powerful video is when it comes to reaching potential customers. If your business does not already have a budget allocated for video production, then the following reasons will convince you of the awesome power of video.
Video Allows You to Explain Your Product or Service in Just A Few Minutes
Research suggests that customers are far more likely to purchase a product after watching a demonstrational video. A video can also convey your message much faster than text or images allowing you to grab the attention of your customers within the first few seconds. A how-to video or tutorial is also an excellent method of driving extra traffic to your website.
Videos Are Far More Popular Than Text or Images
A viral video can attract several million views within just a few days of going online. Social media sites such as Facebook and Twitter are excellent resources for attracting more customers to your business, and a clever, funny or thought-provoking video can be shared thousands of times between users without you having to do anything. According to Spork Marketing, websites that include videos rank higher in Google search listings.
Video Allows Your Personality to Shine Through
Video media allows you the chance to express your individuality and let the personality of your company shine through. A professional television production company in Nashville, TN, can help you create a video that will appeal directly to your target audience whether it is college students or professional businessmen. Video is also a useful tool for helping customers remember you as an appealing video is much more memorable than a block of text.
When creating a video to advertise your product or service, it is important to allocate the largest budget that your business can handle. Poorly made videos can reflect badly on your company and may make customers question the quality of your products or service. A professional, original video is the best way to advertise your company and attract new clients.